Your California Privacy Rights (CCPA)

This section provides additional information for California residents regarding the personal information Dive Right In Scuba collects and processes under the California Consumer Privacy Act (CCPA).

The terms used in this section have the same meaning as in the CCPA. This section does not apply to information that is not considered "personal information," such as anonymous, deidentified, or aggregated information, nor does it apply to publicly available information as defined in the CCPA.

Information We Collect From You

Dive Right In Scuba collects the following categories of personal information:

• Personal Identifiers: Including name, email address, postal address, telephone number, tax ID number, and online Identifiers.

• Internet Activity: Information related to your interactions with our website.

• Commercial Information: Including purchase history and products considered.

• Financial Information: Including credit or debit card numbers and account security or access credentials.

• Location Information: Including general location data and precise geolocation.

• Physical and Audio Data: Including audio recordings from customer service calls.

• Consumer Communications: Including direct communications with our team.

• Inferences from Other Data: Including inferences created from other personal information collected to personalize your experience.

To the extent we process deidentified personal information, we will make no attempt to reidentify such data.

Why We Process Your Information

We process personal information for the following business and commercial purposes:

• Analyzing Data

• Delivering Targeted Ads

• Fulfilling Customer Orders

• Improving Our Products & Services

• Internal Business Operations

• Operating our Website

• Preventing Fraud

• Processing Payments

• Providing Customer Support

• Sending Promotional Communications

• Tracking Purchases & Customer Data

How We Disclose Your Information

We may disclose personal information about you for business and commercial purposes to the following categories of service providers and third parties:

Information "Sharing" and "Selling"

We “share” certain personal information with third-party ad networks for purposes of behavioral advertising, including: Personal Identifiers, Internet Activity, Commercial Information, Financial Information, and Location Information. This allows us to show you ads that are more relevant to you.

We "sell" certain personal data to third parties, as that term is defined in the CCPA, including Personal Identifiers, Internet Activity, Financial Information, and Location Information.

Dive Right In Scuba does not knowingly sell or share (for cross-context behavioral advertising) the personal information of consumers under 16 years of age.

Your CCPA Rights

Your privacy rights under the CCPA are described below.

Right to Access

You have the right to access the specific pieces of personal information we have collected about you. If you make an Access Request more than twice in a 12-month period, or if we determine the request is manifestly unfounded or excessive, we may require you to pay a small fee for this service.

Right to Delete

You have the right to request that we delete any personal information about you that you have provided to us. Subject to certain limitations, we will delete your personal information from our records and notify our service providers, contractors, and third parties that you have requested deletion.

Right to Non-Discrimination

If you exercise your CCPA privacy rights, we will not discriminate against you by, for example, charging a different price or offering a different level or quality of products or services. We will not retaliate against you, as an employee, applicant for employment, or independent contractor, for exercising your privacy rights.

Right to Opt-Out

You have the right to opt-out of any selling and sharing of your personal information. Your browser settings may allow you to automatically transmit an opt-out preference signal, such as the Global Privacy Control (GPC) signal, to online services you visit.

Right to Correct

You have the right to correct inaccuracies in your personal data, taking into account the nature of the data and our purposes for processing it.

Right to Limit the Use of Sensitive Personal Information

The Right to Limit does not apply because we do not use your sensitive personal information to infer characteristics about you.

How to Exercise Your Rights

Request Verification

Before we can respond to a privacy request, we will verify that you are the consumer who is the subject of the CCPA request. Typically, this will require you to confirm certain information about yourself based on information we have already collected. For example, we will ask you to verify that you have access to the email address we have on file for you. If we cannot verify your identity, we cannot fulfill your CCPA request.

Authorized Agent

A California resident's authorized agent may submit a rights request under the CCPA by emailing us at [email protected]. Requests submitted by an authorized agent will still require verification of the consumer who is the subject of the request. We will also ask for proof that the consumer authorized the agent to submit a request on their behalf.

Contact Us

If you have any privacy-related questions or have trouble accessing this notice, please email us at [email protected].